Eight years of Katia · one morning
Friday is our 8th anniversary. At 9 AM we’re doing something we haven’t done in months — and a brand-new piece lands with it. We’re not saying more than that. But our text list never finds out last.
This is the real thread. Friday’s message is already written.
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933 of them mention getting stopped for a compliment.
Launch mornings hit your phone before the email goes out. Some runs never make it past the text list.
When a sold-out piece comes back, texts hear it while the inventory is still whole.
Whatever this is — and we’re not saying — it reaches phones first. 9 AM ET.
A note from Katia
Eight years ago I started engraving the words I needed to hear onto pieces I could wear. Friday morning, I get to say thank you for what that became. I’m saying it by text first — because the people closest to this brand shouldn’t find out last.
— Katia
We’re not saying — that’s the point of the text list. What we can tell you: it’s our 8th anniversary, it’s something we haven’t done in months, and a brand-new piece launches with it at 9 AM ET.
A few times a month — launches, restocks, and the occasional early word. No daily blasts. Every text is something we’d want to receive ourselves.
Always. Reply STOP to any message and you’re out instantly. No hard feelings.
Because some pieces sell through before the email list finishes reading. Texts are the shortest line to you — so that’s where news lands first.